Why mobile app development for startups is really essential?
Posted February 12, 2018 0 Comments

Even till the last decade, Mobile apps for a startup was a matter not to surely venture. It was somehow strictly deep-downed to the entrepreneurs’ mind that startup applications are nothing but a fool’s errand. Then some startups came up with some really good Mobile Applications and people started wondering mobile app developers can do this wonder.


And see, today, 42% of all Mobile Applications are of small businesses.


Let’s see, why you need a proper mobile app development for your startup before anything!


1. Personalized User Experience

Having a mobile app platform for your start-up enterprise allows you to provide your customers with a quality experience that will prove to be beneficial for them. The modern technology allows you to integrate your app with the social media sites. A proper mobile app development for startup helps your business to show and remind the clients about the products and services that they were checking out in the app.


Over the years, personalization has served as one of the major reasons for which a mobile application is downloaded and used by the consumers. The above report of the year 2014-15, gives a clear idea of the importance of personalization.


Providing your customers with a personalized experience through startup applications increases their interest in your business and it helps you to establish a relationship with them.


2. Increase in Customer Loyalty

Having your very own mobile application assists you in enhancing the communication with your clients. Through push notification, provide them direct messages about your latest offers and rewards, and this way you can earn customer loyalty, which will be a treat for your business. Providing a reward to your clients for downloading your app is also a unique way of leveraging the excellent benefits of mobile applications for startups.


Being a start-up, every single customer matters to your business. And thus, their loyalty is equivalent to a huge amount of business prospects for you. This also attracts new customers and helps to retain the older ones, expanding your business prospect.


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3. Creating Brand Awareness


One of the major problems of the start-ups is that nobody is aware of their presence in the market. They have to struggle hard and have to undertake effective measures in order to compete with the established brands in the industry. Mobile app developers help the start-ups to get the opportunity to play a competent role in announcing the presence of their brand in the market.


It also helps them to create brand awareness and make people conscious of their presence in the industry. The mobile application can penetrate deeper into the mind of the users and thus hold a major place when it comes to spreading a word about the brand in the highly-competitive market arena.


4. Expand Your Customer Base


Whether it is a start-up or a well-established business, it is essential that they will have a website or any other platform, through which they aim to reach out to their customers. Every traditional and conventional method and platform have taken a back-seat as you aim to expand your customer base significantly. The best way to develop the customer base and to expand it exponentially is through the use of a culmination of several techniques and by leveraging the benefits of mobile applications for startups.


The number of Smartphone users is developing at a spectacular rate and this is where an excellent base is waiting for you. Research has proved that businesses spent more than 90% of their time on mobile checking apps. This is a brilliant way to tap the potential of the industry and to gauge their value for your business.


The best thing is that it doesn’t require you to spend thousands of bucks from your pocket every month to be visible to your clients. Mobile apps, especially those integrated with social media, work as wonders for every start-up and play a key role in developing awareness of their brand and enlarging their customer base exponentially.


5. Excellent Way to Engage With Your Customers


It is through the startup mobile application that the small businesses get a platform to establish two-way communication with their existing and prospective clients. It provides the businesses, a wonderful opportunity to interact with customers in real-time and to gain specific information about their demographics, location and other details, necessary for your business.


The scope of enhanced customer engagement is possible through your mobile application. The best thing is that it also provides you with a brilliant platform to measure and track your customer’s engagement. Through mobile apps your customers can easily connect with your customer-service reps through a single click to resolve their query or for gaining more information about your company.


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6. Maximize ROI


Being new to the market with a strictly scheduled fund for your business, there might be reservations from your end and concerns about whether you can afford to invest in a new mobile business app. Although it might appear to be just an investment in the initial phase, mobile applications have its own excellence in bringing and attracting maximum ROI for your business.


The start-up businesses from all around the world have shared their perception about the ROI that the mobile apps can or have the potential to bring for your business. Giving you a great return, it is the brilliance of the mobile application that allows you to gain bright profit and to experience a rapid growth prospect. Here I’ve found something really interesting regarding Mobile App ROI for Small Businesses.


Reiterating the reasons why mobile apps are a must-have for the start-ups; here are the points that the budding entrepreneurs should consider to develop a flourishing business prospect:

  • It gives personalized user experience.
  • It plays a role in enhancing customer loyalty.
  • Mobile app development for startups helps in creating awareness for your brand.
  • It expands your customer base.
  • It allows you to engage with your customers.
  • Startup applications helps your business to experience maximum ROI.


With this vast scale of digital solutions available today, finding, targeting and converting the market segments have become easy and the chances of your business’s success growth are also increasing at a rapid pace. The mobile application is one such innovative digital solution that you must consider if you wish to touch the height of success.