Compelling Marketing Words To Drive More Engagement To Your Business
Posted February 19, 2018 0 Comments

Engaging your audience needs your business to use powerful words that have the power to captivate their attention. Almost every business, small or large, is using some or the other form of marketing to grow their business.

Every entrepreneur and savvy marketers know how language influences emotions and persuades action among individuals. They know their way out in the market and have a clear idea of how to tailor their content for marketing by using the right buzzwords that help them to convert their leads.

Words have a powerful influence over people and their behavior. In the marketing world, words play a vital role in creating the brand’s image in the mind of the people, influencing them towards making a purchase and deciding on their behavior towards a particular brand.

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It is thus, that the marketers are extremely cautious in selecting the words that help them to convey specific messages about their brand, with the intention of influencing people.

Words help marketers to sell.

Does Images Have More Power Than Words?

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It is no doubt that images do convey messages more clearly than words and it has got more power than the latter one. However, ignoring the power of words is not something that any marketer can afford.

There is a saying for both, the images and the words that validate their existence and power.

For images, they say “A Picture Is Worth A Thousand Words” and for words, they say “A Pen Is Mightier Than A Sword”.

Although, in the modern century, the pen has been replaced by keyword, however, the end result is certainly the same for both.

Images have the power to reach to the people or audience from a varied geographic location or lingual background. It surpasses the language barriers and gives the marketers the chance to incorporate a strong strategy that can reap excellent results.

However, words, although limited to lingual barriers, tend to make a strong impact on the mind of the people, especially in this age of digitalization. It is words that help people to identify a product and to remember it for a long time.

Right Words In Marketing Can Make A Difference

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Humans tend to be more inclined towards the language that can touch their emotions and that can instigate their mind. Words strike us for various reasons and they play as our most primitive instincts and hard-wired responses.

The words used in marketing have to be catchy, direct, simple and arresting. It has the most profound impact on the human minds and human senses.

The current marketing and branding landscape rely effectively on appealing to your target audience. The right usage of words helps the marketers to put something out there in front of your target audience that they can connect with and which appears to them as relevant and useful. Establishing successful communication with your target audience can be tricky, but the right usage of the right words put it all together as a comprehensive service.

The power of words can create wonderful opportunities for business and can make a difference in the marketing efforts of an enterprise.

Here are a handful of compelling words to consider using in your content for marketing efforts:

1. “New”

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Novelty or innovation is among the most attractive sentiments to humans. Using the word “New” to your marketing copy arouse curiosity in your target audience. People are always curious to learn about new developments, new innovations or new products.

This word is a hopeful word and an attractive one for the readers or audiences. If you are able to deliver your promise of presenting them with something “new” as is suggested by your marketing copy then you will earn serious customer loyalty and kudos from your target audience that also establishes the authenticity of your business.

Our eyes tend to stick to this word, which appears to be shiny to them, even when it is inserted amidst a crowd of other words. Don’t be shy with its usage, if you have got a new item or service to introduce- let everyone know about it.

2. “Save”

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“Save” is a word that is attractive to a large chunk of market share. Humans have a desire to save time or money or anything that is precious to them. This word clicks to around 99% of humans and is appealing to them in every possible sense.

Even the richest of the rich, in the world, want deals that allow them to save. If you can genuinely promise to save someone some money, then it is a smart decision to use this word in your AD COPY. You have to focus on what is the tone of your marketing and how you focus on this word, along with what are you talking about. Doing it in a wrong way will establish you as an untrustworthy merchant in the market.

Save yourself by using the word “save” smartly in your marketing efforts and make a distinctive approach in the industry.

3. “Guarantee”

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Guarantee is a word that can be termed as a safety net. Just think about the way you use this word in your everyday life and you will get to know its power. It is used to remove any inch of doubt that one has in his/her mind.

This word also indicates towards an unbreakable promise that the marketers make their marketing copy. In the world of marketing and advertising, a guarantee or a promise that a consumer or a marketer make to their target audience and it adds a solid credibility to your current status. Money-back guarantee is particularly powerful as it eradicates the risk the customers feel from trying a new product.

4. “You/Your”

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“You/Your” reflects personalization. This is a number one and probably the best word that marketers can make the most out of their strategies and efforts. It generally, works excellently in the market for the simple reason that it is personal.

When the marketers adopt a more personalized tone and they focus on talking about you or your interest, they are making it obligatory that you will be interested in the message. Being honest, when it comes to you (the audience), you’re all ears. This is a word that has to be used by the marketers to talk to their customers because they are the backbone of your business and it is them that you are addressing.

It is such a powerful and compelling word that many writers will not use a headline or a body until and unless they use it in their copy. They know its impact and thus rely on it for extraordinary results for their efforts.

5. “Free”

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What can be better for customers than hearing the word “Free”? Customers love this word. It entices the shopper within them and helps them to gain the product or service without paying a price for the same.

No matter what you are offering this four-letter powerhouse word plays an instant role in tickling the shopping sense of the individuals. The market is already flooded with this word and it is now considered by most buyers as spammy, but if you use it properly and prove it by giving genuine free offers, then you can break this market stigma and create wonders for your business.

How Can You Achieve Success In Your Business In This Marketing Industry?

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The key to success in the current market landscape is to combine these words into powerful phrases that can trigger the buying behavior of your customers. It is extremely necessary to hire the writing service from the expert firm of the market that has necessary knowledge and expertise in successfully marketing your business. It is the efforts of reliable and expert marketers of the industry that helps your business to get a response from your customers and to entice them to shop with you or avail your services.

They put their efforts into making the copy short and crisp. The writers play with the words in a way so as to trigger their emotions and to instigate them to take the desired actions that you want them to take. Are you worried about your marketing efforts not reaping enough positive results? Hire the service of a reliable marketing firm that understands the digital world and is assured of delivering you excellent conversion rates for your marketing efforts by making it sound friendly and easy to understand for your customers, along with enticing their emotions.